Meet the GoHumCo Team

  1. Scott

    Scott Adair

    Director of Economic Development
    Phone: (707) 445-7745

    Scott Adair is the Director of Economic Development for the County of Humboldt, California. Scott also presently serves as the Executive Director to Humboldt County’s Cannabis Micro Grant and Loan Advisory Committee. Scott is a former Planning Commissioner, Trainer, Business Owner, and Commercial Real Estate Agent. He also remains an active community volunteer.

    Scott possesses over eighteen (18) years of experience in real estate asset management and public/private economic development. Scott completed his basic economic development certification through BEDC (in partnership with Colorado State University) and he recently graduated from Oklahoma University's prestigious EDI (Economic Development Institute) program.

    Scott and his spouse live with their two dogs in a home overlooking the Eel River Valley. They enjoy spending their weekends tending to their orchard and tinkering in their workshop.

  1. Dianna

    Dianna Rios

    Economic Development Coordinator
    Phone: (707) 476-4809

    As the Economic Development Coordinator, I'm the Executive Director for the Headwaters Fund, assist the County with business attraction, retention, expansion, and support for entrepreneurship. In addition, I'm the lead on Project SOAR, a partner in the CalForestWRX initiative, & staff and vice-chair of Prosperity!

    As staff to the Headwaters Fund, we manage, attract & leverage additional capital and grants in the local economy to keep the funds working in the community in perpetuity. We use the values, principles, and strategies of the County's Comprehensive Economic Development Strategy (CEDS), currently known as Prosperity! We manage the funds by tracking and publicizing economic, social, and environmental gains. Our objective is to maximize the amount of money working within the community providing desired benefits while preserving the Headwaters Fund principal.

    Project SOAR (Sourcing Opportunities for new Airport Revenues) to enhance and improve economic autonomy and sustainability for the California Redwood Coast - Humboldt County Airport (ACV) and other county-operated airports. We know that travel in and out of the County is an integral part of economic Prosperity for residents, companies, and tourism organizations. Therefore, my role is to support the Humboldt County Department of Aviation by providing internal marketing, branding, promotional support, and commercial leasing.

    Through CalForestWRX, my role is to work with partners to increase and diversify value-added forest products manufacturing in our communities, cultivate investment in emerging high-growth forest product markets utilizing biomass & small-diameter wood. In addition, this project will allow the California forest wildland restoration for social, economic, and environmental sustainability. Our partnership includes Six Rivers National Forest.

    The Prosperity Network is the County's comprehensive economic development strategy partners. Prosperity acts as a venue for collaboration with regional economic development practitioners. Our purpose is to foster community and economic development to improve the quality of life for Humboldt County and is designed to create networking and education opportunities.

    Prior to my new role, I worked in economic development as the Executive Director at the Fortuna Business Improvement District for twelve years. My role was to oversee and support the cities three merchants associations through; area promotion, community events, business support, citywide business recruitment, retention, business expansion, marketing, & tourism.

  1. Peggy

    Peggy Murphy

    Economic Development Coordinator
    Phone: (707) 599-0125

    Peggy Murphy joined the County's Economic Development Team as an Economic Development Specialist to provide oversight to Project Trellis. 

    Prior to working with the County, Peggy spent over 3 years as the manager of the North Coast Small Business Development Center where she helped all kinds of businesses pursue their goals. Peggy's primary focus was on art businesses and Ecommerce businesses. In addition to supporting businesses, Peggy was tasked with making sure office functions ran smoothly from both a financial and an operational perspective. Peggy’s work history also includes Google Maps, The University of Washington and MediCann. Additionally, she owned the Hat Rac Fine Art Gallery in Oakland, CA. Peggy brings to the Economic Development Department lessons learned from both the public and private sectors.

    In her free time, Peggy is a silversmith, a gardener, and is an active participant in her husband’s art career. She also loves to spend time with her family, dogs, chickens and bees.

  1. Ryan

    Ryan Heitz

    Economic Development Specialist
    Phone: (707) 476-4804
    Ryan is a graduate from Humboldt State University with a degree in Business Administration and currently serves the County's Economic Development Department as an Economic Development Specialist. Ryan works on a number of special projects ranging from administering grant programs to supporting the Headwaters Fund. 

  1. Cris

    Cristina (Cris) Plocher

    Administrative Analyst II
    Phone: (707) 445-7745

    Cris joins the GoHumCo team as an Administrative Analyst II and plays an integral role in the department's success. She is excited to be a part of the Economic Development Team and back to more her roots in her area of interest. In college, Cris pursued Economics and Urban Regional Planning degrees at the University of Iowa (Hawkeyes). Though she is new to the Economic Development Team, she is not new to working for the County. Cris started working for Humboldt County DHHS in August 2006 as resource development coordinator working with grants and later on as administrative analyst working with database management, system improvement planning, and quality assurance for Children and Family Services.
    Cris and her husband Orrin moved to McKinleyville over 20 years ago to be able to live in an area they loved to vacation and do the things they enjoy, like biking, hiking, kayaking, camping, and exploring rocks (a particular interest of her husband, the geologist). Their son, Alex, who is 9 years old also enjoys this beautiful area and more recently particularly likes four-wheeling at the Samoa sand dune trails (something to do during COVID).
    Cris is excited about the opportunity to work with the Economic Development Team and assist with endeavors and projects that help the county thrive in its economy, community, and environment. 

  1. Tanner

    Tanner Etherton

    Administration Analyst
    Phone: (707) 476-4802

    Tanner interned with the Economic Development Division as a Humboldt State University student and helped with the assessment of the Samoa Peninsula Enhanced Infrastructure District. After graduating, Tanner was hired full time to assist with the Head Water's Fund and continue his work on the proposed EIFD. Tanner is also in charge of the Zoom Prospector program and helps with web development. 

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  1. Logan Ashworth

    Administrative Analyst I
    Phone: (707) 476-4803

    Logan is a graduate of Humboldt State University with a Masters degree in Academic Research and a Bachelor's from Southern Utah University in Psychology. They currently serve the County of Humboldt's Division of Economic Development by providing fiscal assistance and administrative support for Project Trellis and the Head Waters grant programs. Logan brings experience through their knowledge of academic grant writing, research in industrial/organizational psychology, and statistical practice in four labs including Humboldt's Quantitative Psychology lab.