Approved by the Humboldt County Board of Supervisors in August 2021, Project SOAR is a partnership between our organization, the County of Humboldt Division of Economic Development, GoHumCo, and the Humboldt County Department of Aviation (HCDA), to enhance and improve the economic autonomy and sustainability for the California Redwood Coast – Humboldt County Airport (ACV). Under Project SOAR, the GoHumCo team assists with; Airport Marketing, Branding and Promoting, Commercial Lease Assistance, and Commercial Development Assistance.
Humboldt County has continued to support this collaborative project, as it aligns with economic development strategies and goals. As part of its Strategic framework, the County has identified self-sustaining and vibrant ports of entry into the County. The County's CEDS, identifies air service and transportation as critical components to economic development, and the Vision for Humboldt County, aims to create a financially independent airport and enhance airport operations.
As part of our Branding and Promoting Initiative, GoHumCo worked directly with Aviation Director, Cody Roggatz, and his team to design and develop a new website for the Airport, FlyACV.com. Previously, HCDA was just a couple of web pages hosted on the County Website, now it owns and operates its own independent website. FlyACV is the first step toward economic autonomy, allowing the Airport to promote new Airlines, Services, and Bidding Opportunities and Market the Airport for future investments. Both a source of information for our community members and a marketing tool for the County as a whole, FlyACV has been an amazing opportunity to collaborate toward Economic Prosperity.
New Terminal Café Tenant
As part of our Commercial Lease Assistance Program, GoHumCo has helped HCDA find a new tenant for the Terminal Café. Helping to create and issue an RFP which followed County regulation and aligned with the Goals of HCDA. Following site tours, correspondence with interested parties, and interviews, the HCDA and GoHumCO is proud to announce that ACV will once again be serving fresh local food and beverage to its guests.
The Grind, owned and operated by local restaurateur Gabrielle Long, will opened on Friday June. 24th and began welcoming, and sending off, visitors to the Redwood Coast with a little taste of Humboldt.
Advertising at ACV
GoHumCo is currently working with HCDA to begin selling different types of advertisement at ACV. The first of these advertisement opportunities will be in digital advertisements placed on a 4x4 video wall above baggage claim. A perfect opportunity to make a first impression on our incoming passengers. Once available these advertisement spots will be promoted on our website, the new FlyACV website, and in local media.