Project SOAR

Approved by the Humboldt County Board of Supervisors in August 2021, the project for Sourcing Opportunities for Aviation Revenue (Project SOAR) is a  partnership between our organization, the County of Humboldt Division of Economic Development (GoHumCo) and the Humboldt County Department of Aviation (HCDA), to enhance and improve the economic autonomy and sustainability for the California Redwood Coast – Humboldt County Airport (ACV). Under Project SOAR, the GoHumCo team assists with; Airport Marketing, Branding and Promoting, Commercial Lease Assistance and Commercial Development Assistance. 

Humboldt County has continued to support this collaborative project, as it aligns with economic development strategies and goals. As part of its Strategic Framework, the County has identified self-sustaining and vibrant ports of entry into the County. The County's CEDS identifies air service and transportation as critical components of economic development, and the vision for Humboldt County aims to create a financially independent airport and enhance airport operations.

Current Projects 

New Website

As part of our Branding and Promoting Initiative, GoHumCo worked directly with Aviation Director, Cody Roggatz,  and his team to design and develop a new website for the Airport, FlyACV. Previously, HCDA was just a couple of web pages hosted on the County Website, now it owns and operates its own independent website. FlyACV is the first step toward economic autonomy, allowing the Airport to promote new Airlines, Services, and Bidding Opportunities and Market the Airport for future investments. Both a source of information for our community members and a marketing tool for the County as a whole, FlyACV has been an amazing opportunity to collaborate toward Economic Prosperity.


New Terminal Café Tenant

As part of our Commercial Lease Assistance Program, GoHumCo has helped HCDA find a new tenant for the Terminal Café. Helping to create and issue a Request for Proposal (RFP) which followed County regulations and aligned with the goals of HCDA. Following site tours, correspondence with interested parties, and interviews, the HCDA and GoHumCo are proud to announce that ACV is once again serving fresh local food and beverage to its guests. 

The Grind, owned and operated by local restaurateur Gabrielle Long, opened on Friday, June 24, 2022 and began welcoming, and sending off, visitors to the Redwood Coast with a little taste of Humboldt. 


Advertising at ACV

GoHumCo is currently working with HCDA to sell different types of advertisements at ACV. The first of these advertisement opportunities will be in digital advertisements placed on a video wall above baggage claim. A perfect opportunity to make a first impression on our incoming passengers. Once available these advertisement spots will be promoted on our website, the new FlyACV website, and in local media.

FlyACV Logo
  1. Project SOAR

    Physical Address
    825 5th St #112
    Eureka, CA 95501

  2. Dianna

    Dianna Rios

    Economic Development Coordinator

  3. Shannon Gibson - Headshot

    Shannon Gibson

    Economic Development Specialist

  4. Shay Duarte

    Shay Duarte

    Administrative Analyst